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Apple does not support Flash because it is so buggy, he says. Whenever a Mac crashes more often than not it’s because of Flash. — Google’s ‘Don’t Be Evil’ Mantra is ‘Bullshit,’ Adobe Is Lazy: Apple’s Steve Jobs | Epicenter | Wired.com (via hiten)
After years of speculation, Apple finally released a tablet computer yesterday called the iPad. There was fanfare! There was rejoicing!
There was also much criticism: everything from it doesn’t have a camera or USB port to it doesn’t support Flash or HDMI out to it doesn’t let you multi-task. In 24 hours we have dozens of reasons why the iPad will fail in the marketplace.
But what if the iPad simply isn’t for the people who are critiquing it? What if the experience the Apple designers have in mind isn’t the one the tech writers and bloggers have been dreaming about for a half-decade? What if you, early-adopter geek fanperson, aren’t actually the target audience?
Humans suffer from a subjective viewpoint. We see the universe with us at the center of it. It’s almost impossible to gauge anything outside of our own desires…when we size up a new gadget such as the iPad we consider first and foremost: “What good is it TO ME?”.
User experience designers, however, cannot long suffer this fate. We must design (and hopefully critique other designs) from a more objective viewpoint.
As our initial subjective viewpoint fades, we might consider the iPad anew. Judging from the videos and early reviews, it makes many common activities very easy such as email, watching videos, and sharing photos. So let’s ask: “Who out there, what market, is this attractive to?”
The iPad is attractive to people for whom a laptop is overkill. Many spouses, parents, siblings, and children in our lives do not use computers in the same way we do. They are likely the primary audience for this device…the people who don’t need single pixel precision but can get by on single finger precision. They may use the iPad in the kitchen, the living room, the bedroom, even the bathroom. But they probably won’t use it in the office…
As designers and critics we must get out of our own head. Subjectivity is a crude lens through which great, audience-appropriate design cannot see.
The paradox of our time in history is that we have taller buildings but shorter tempers, wider Freeways , but narrower viewpoints. We spend more, but have less, we buy more, but enjoy less. We have bigger houses and smaller families, more conveniences, but less time. We have more degrees but less sense, more knowledge, but less judgment, more experts, yet more problems, more medicine, but less wellness.
We drink too much, smoke too much, spend too recklessly, laugh too little, drive too fast, get too angry, stay up too late, get up too tired, read too little, watch TV too much, and pray too seldom.
We have multiplied our possessions, but reduced our values. We talk too much, love too seldom, and hate too often.
We’ve learned how to make a living, but not a life. We’ve added years to life not life to years. We’ve been all the way to the moon and back, but have trouble crossing the street to meet a new neighbor. We conquered outer space but not inner space. We’ve done larger things, but not better things.
We’ve cleaned up the air, but polluted the soul. We’ve conquered the atom, but not our prejudice. We write more, but learn less. We plan more, but accomplish less. We’ve learned to rush, but not to wait. We build more computers to hold more information, to produce more copies than ever, but we communicate less and less.
These are the times of fast foods and slow digestion, big men and small character, steep profits and shallow relationships. These are the days of two incomes but more divorce, fancier houses, but broken homes. These are days of quick trips, disposable diapers, throwaway morality, one night stands, overweight bodies, and pills that do everything from cheer, to quiet, to kill. It is a time when there is much in the showroom window and nothing in the stockroom. A time when technology can bring this letter to you, and a time when you can choose either to share this insight, or to just hit delete…
Remember; spend some time with your loved ones, because they are not going to be around forever.
Remember, say a kind word to someone who looks up to you in awe, because that little person soon will grow up and leave your side.
Remember, to give a warm hug to the one next to you, because that is the only treasure you can give with your heart and it doesn’t cost a cent.
Remember, to say, ’ I love you ’ to your partner and your loved ones, but most of all mean it. A kiss and an embrace will mend hurt when it comes from deep inside of you.
Remember to hold hands and cherish the moment for someday that person will not be there again.
Give time to love, give time to speak! And give time to share the precious thoughts in your mind.
AND ALWAYS REMEMBER:
Life is not measured by the number of breaths we take, but by the moments that take our breath away.
— A Message by George Carlin